Couple of quick remarks. Malwarebytes' Anti-Malware does indeed seem to kill the bugger. Be aware though that unless you have Anti-Malware already installed, you need to install it in Safe Mode with Networking (for the update) after running rkill.com as Antivirus Action will not allow it to be installed otherwise.
Secondly, rkill.com seems to be working perfectly (in Safe Mode), no action from the Action critter.
Thanks for the great advice guys.