In my opinion, avast! concentrates to detecting ITW 100% as it's the first priority for all antivirus software and avast! also detects other malware that are not listed as ITW by the WildList Organization's methodology (so-called Zoo or whatever you want to call them) but how much does avast! detect those Zoo?
I think it depends on the importance of the sample such as level of spreading and the danger of those Zoo. If it's Zoo but it brings real danger to avast!'s users and it's level of spreading meets the ALWIL's criterion so those Zoo are definitely detected respectively and if it does't meet it's not added or take to long to process.
And of course, each and every antivirus companies have their own criterion so that's why some antivirus software detect 99.99%, some detect 95% and some detect 90% at overall detection rates.
I believe that if avast! adds every malware sample that sent to virus lab into its database so avast! could detect at least 95%+ at overall detection rates as Kaspersky or McAfee too.