Thanks for your input, Ady4um. I've followed your advice to the letter. As a check I ran regedit and can confirm that the word "Avast" didn't appear anywhere in my registry after running aswclear.exe. Sadly my subsequent attempt to reinstall Avast in normal mode after a reboot still failed with the same error.
Prior to this problem Avast had been purring along like the proverbial sewing machine for years. It had co-existed in perfect harmony with IOBit Advanced System Care, IOBit Malware Fighter, Malwarebytes and Spybot Search and Destroy, although only ASC and Spybot S&D Teatimer were constantly running concurrently with it. I used the others to scan independently every week or so.
There were no other problems with the system and the only recent changes were a couple of XP updates and the above-mentioned download of Microsoft Office 2003 FileFormatConverters.exe.
If it's any help, these lines seem to be common at the end of every setup.log.
general: Error: ashBase.dll (C:\Program Files\AVAST Software\Avast\ashBase.dll) could not be loaded
general: DldSrc set to inet
general: Server definition(s) loaded for 'main': 255 (maintenance:0)
general: SelectCurrent: selected server 'Download300 AVAST5 Server' from 'main'
internet: SYNCER: Type: use IE settings
internet: SYNCER: Auth: another authentication, use WinInet
internet: Sending stats '
http://download300.avast.com/cgi-bin/iavs4stats.cgi': 00000000 204
file: NeedReboot=false
general: Return code: 0x000036B1 [This application has failed to start because the application configuration is incorrect. Reinstalling the application may fix this problem.]
Thanks for any further insight you can offer.