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Consumer Products => Avast Free Antivirus / Premium Security (legacy Pro Antivirus, Internet Security, Premier) => Topic started by: Vlk on May 06, 2010, 12:25:55 AM

Title: Japanese users, please help us spread to word about avast
Post by: Vlk on May 06, 2010, 12:25:55 AM
Hi,

if you're Japanese, we'd like to ask you a favor. Could you please post the list of your favorite IT blogs / magazines / news servers in Japan? We'd like to talk to the people behind them to tell them our story...

Thanks much
Vlk
Title: Re: Japanese users, please help us spread to word about avast
Post by: polonus on May 06, 2010, 12:29:07 AM
Hi Vlk,

Maybe our Japanese evangelists can translate the above message in Japanese, so the Japanese search engines may find it,

polonus
Title: Re: Japanese users, please help us spread to word about avast
Post by: Asyn on May 06, 2010, 04:26:40 PM
Hi Vlk,
Maybe our Japanese evangelists can translate the above message in Japanese, so the Japanese search engines may find it,
polonus

Hi D,
good idea, but do we even have japanese evangelists...??
But also japanese users could translate it... (NON??? Could you do this, please?)
asyn
Title: Re: Japanese users, please help us spread to word about avast
Post by: NON on May 06, 2010, 04:39:08 PM
ITmedia
http://www.itmedia.co.jp/

Impress Watch
http://www.watch.impress.co.jp/

Windows Forest
http://www.forest.impress.co.jp/

Security News by So-net
http://www.so-net.ne.jp/security/
*Internet Service Provider

japan.internet.com
http://japan.internet.com/

ZDNet Japan
http://japan.zdnet.com/

RBB TODAY
http://www.rbbtoday.com/

ASCII
http://ascii.jp/
*Magazine Publisher

@IT
http://www.atmarkit.co.jp/

ITPro
http://itpro.nikkeibp.co.jp/
*News Bureau


Most of these information are from cooperators. I hope these help you.

@Asyn
My translation skill is not good, but I'll try it.
Or Iso-G, Japanese avast Translator, can translate more correct than me, I think.
Title: Re: Japanese users, please help us spread to word about avast
Post by: Asyn on May 06, 2010, 04:50:42 PM
@Asyn
My translation skill is not good, but I'll try it.
Or Iso-G, Japanese avast Translator, can translate more correct than me, I think.

Thanks for trying, NON...!! :)
Or Iso-G jumps in..!!?? Let's see...
asyn
Title: Re: Japanese users, please help us spread to word about avast
Post by: NON on May 06, 2010, 05:31:53 PM
Sorry for tardy work. Translations here:

もし日本の方であれば、お願いしたいことがあります。あなたの好きな日本のIT関係ブログ・雑誌・ニュースサイトを、こちらにリストアップして頂けないでしょうか。
そこの管理者の方々と、我々の製品に関する記事について話をしたいのです。

よろしくお願い致します。
Vlk

----------
Edit: I noticed Iso-G has already announced about this thread on his Web page.
Title: Re: Japanese users, please help us spread to word about avast
Post by: mouniernetwork on May 07, 2010, 09:00:07 AM
Hello,

I've noticed that the Japanesse people are often on Yahoo and hence I'm guessing that a good portition of them go to the technology section. Anyhow, what's for sure is that if you can get something on the Japanesse Yahoo page it will most certainly get enormous exposure.

Just a thought...

Al968
Title: Re: Japanese users, please help us spread to word about avast
Post by: NON on May 07, 2010, 01:32:10 PM
Hello,

I've noticed that the Japanesse people are often on Yahoo and hence I'm guessing that a good portition of them go to the technology section. Anyhow, what's for sure is that if you can get something on the Japanesse Yahoo page it will most certainly get enormous exposure.

Just a thought...

Al968

I agree.

Though Google is robbing Yahoo! Japan of its share recently, Yahoo is still the most famous portal site in Japan.
Some IT news-providers I posted before offer its article to Yahoo! Japan, so I think that articles appearing on them can also appear on Yahoo's daily-news headline.
Title: Re: Japanese users, please help us spread to word about avast
Post by: kaz mnl on May 10, 2010, 03:07:44 AM
Hi
I am a Philippine based Japanese who have been appreciating to Avast! for more than two years.
I would like to post a site below called "Kuchikomi Ranking" means "ranking by word of mouth".

Kuchikomi Ranking (クチコミランキング):
http://kuchiran.jp/pc/security.html

This information may not serve Vik as he expected but I just want to let everyone who loves Avast! know the posision of Avast! in my home country.
Unfortunately, the Avast! is underrated only due to its less recognition of the name.
In fact, in the site I posted above, they are still talking about Avast! 4 even after the month after the Avast! 5 was released.

Fellows in Japan, please put the name of Avast! on your mouth.
日本の皆様、アバスト!の名を広めましょう。

I hope that the name of the Avast! 5 will be spread soon.
 


Title: Re: Japanese users, please help us spread to word about avast
Post by: Sesame on May 10, 2010, 04:03:04 PM
Hi
I am a Philippine based Japanese who have been appreciating to Avast! for more than two years.
I would like to post a site below called "Kuchikomi Ranking" means "ranking by word of mouth".

Kuchikomi Ranking (クチコミランキング):
http://kuchiran.jp/pc/security.html

This information may not serve Vik as he expected but I just want to let everyone who loves Avast! know the posision of Avast! in my home country.
Unfortunately, the Avast! is underrated only due to its less recognition of the name.
In fact, in the site I posted above, they are still talking about Avast! 4 even after the month after the Avast! 5 was released.
Thank you for the info.  ESET and Kaspersky are internationally popular even among frequent security site lurkers and I'm not surprised by the popularity of Trend Micro and Norton considering their marketing.  What surprised me is Biglobe, which is, actually, an ISP although I know they traditionally offer their users good security tools.

Even to my eyes, Japanese tend to be suspicious of "free" products.  However, judging from their valuing Kaspersky and the tools of Biglobe, they must be far from being blind.  I hope Alwil will make them realize that there are "free" and competent products.  Unfortunately or fortunately, I think the same thing to some of their rival companies, though.
Title: Re: Japanese users, please help us spread to word about avast
Post by: mouniernetwork on May 11, 2010, 11:00:58 AM
Even to my eyes, Japanese tend to be suspicious of "free" products.  However, judging from their valuing Kaspersky and the tools of Biglobe, they must be far from being blind.  I hope Alwil will make them realize that there are "free" and competent products.  Unfortunately or fortunately, I think the same thing to some of their rival companies, though.

Actually the Japanesse tend  to think that a free/ not so expensive product is one that is not of good quality. So as far as the free version of Avast is concerned I don't think that there are things that can be done, however I think that there  are things that can be done in order to boost the paid product's sales such as an ad campaign on yahoo...

Al968
Title: Re: Japanese users, please help us spread to word about avast
Post by: NON on May 11, 2010, 11:29:53 AM
Even to my eyes, Japanese tend to be suspicious of "free" products.  However, judging from their valuing Kaspersky and the tools of Biglobe, they must be far from being blind.  I hope Alwil will make them realize that there are "free" and competent products.  Unfortunately or fortunately, I think the same thing to some of their rival companies, though.

Actually the Japanesse tend  to think that a free/ not so expensive product is one that is not of good quality. So as far as the free version of Avast is concerned I don't think that there are things that can be done, however I think that there  are things that can be done in order to boost the paid product's sales such as an ad campaign on yahoo...

Al968

There are two proverbs in Japan.
"There is no such thing as a free lunch" or "Free is the most expensive". (ただより高いものは無い)
"A cheap purchase is money lost" (安物買いの銭失い)
It's a way of thinking in Japan... especially important / essential things (including security software).


However, there is also wishful tendency.
Now the share of K7 Anti-virus (appearing in Kuchikomi Ranking as "Virus Security Zero", which pushes "Paid once, no additional yearly charge") is growing significantly.

Considering this, it seems there is much room for growing free (or low price) product... problems are prejudice against free product (is less powerful than paid one) and its publicity (IMHO, quite a few Japanese internet users don't know even there is free anti-virus product).
Title: Re: Japanese users, please help us spread to word about avast
Post by: Yanto.Chiang on May 11, 2010, 11:31:36 AM
Hi,

This is good news, since some japanesse company quite a lot of established in Indonesia.

And also korean corporate should be considered.

cheers,
Title: Re: Japanese users, please help us spread to word about avast
Post by: Asyn on May 11, 2010, 03:29:49 PM
There are two proverbs in Japan.
"There is no such thing as a free lunch" or "Free is the most expensive". (ただより高いものは無い)
"A cheap purchase is money lost" (安物買いの銭失い)
It's a way of thinking in Japan... especially important / essential things (including security software).

Well, as we all know there are 2 different versions of avast one/they can happily pay for... ;)
asyn
Title: Re: Japanese users, please help us spread to word about avast
Post by: NON on May 11, 2010, 04:57:41 PM
There are two proverbs in Japan.
"There is no such thing as a free lunch" or "Free is the most expensive". (ただより高いものは無い)
"A cheap purchase is money lost" (安物買いの銭失い)
It's a way of thinking in Japan... especially important / essential things (including security software).

Well, as we all know there are 2 different versions of avast one/they can happily pay for... ;)
asyn


Yeah, I know avast is a very good product (both free and paid), and pay for avast is not money lost ;)
Proverbs are, of course, at best a general argument; we also know we can get many good software for free / low price 8)
Title: Re: Japanese users, please help us spread to word about avast
Post by: Sesame on May 16, 2010, 02:57:04 PM
Actually the Japanesse tend  to think that a free/ not so expensive product is one that is not of good quality. So as far as the free version of Avast is concerned I don't think that there are things that can be done, however I think that there  are things that can be done in order to boost the paid product's sales such as an ad campaign on yahoo...
Reading what Vlk wrote so far, I've gotten an impression that he seems to try to show the quality of their products rather than going for superficial marketing...  Quite many users seem to be attracted by the catchy GUI design, though, which is not necessarily a bad thing as long as they are eventually convinced of the quality of the product, IMHO.

There are two proverbs in Japan.
"There is no such thing as a free lunch" or "Free is the most expensive". (ただより高いものは無い)
"A cheap purchase is money lost" (安物買いの銭失い)
It's a way of thinking in Japan... especially important / essential things (including security software).


However, there is also wishful tendency.
Now the share of K7 Anti-virus (appearing in Kuchikomi Ranking as "Virus Security Zero", which pushes "Paid once, no additional yearly charge") is growing significantly.

Considering this, it seems there is much room for growing free (or low price) product... problems are prejudice against free product (is less powerful than paid one) and its publicity (IMHO, quite a few Japanese internet users don't know even there is free anti-virus product).
Thanks for the insight.  Logically, whether a product is offered free or not just means a different business model, which is not necessarily tied to the qualities of them.  However, it seems to be tough for some people to change their ways of thinking.
Title: Re: Japanese users, please help us spread to word about avast
Post by: udidwht on June 07, 2010, 07:13:09 AM
Don't forget about http://www.goo.ne.jp/

Quickly overcoming both Yahoo and Google in Japan.
Title: Re: Japanese users, please help us spread to word about avast
Post by: Asyn on June 29, 2010, 10:37:57 AM
We will spread the news.

Better hide your emailaddress, to prevent spammers to use it..!
asyn
Title: Re: Japanese users, please help us spread to word about avast
Post by: ManyQs on July 14, 2010, 03:46:25 PM
.

Is there any possibility of getting information on the numbers at present of usage in Japan of the free Alwil product?

I am not so sure that the mindset outlined of a distrust of a free product is as relevant these days as in days past, especially as younger people become more accustomed to using the Net. A whole lot of young folks here prefer free and know very well that a lot of products on the Net need not be paid for just to be reliable.

As for getting the Alwil product into more folks' heads I think the only sure way is a trade journal article on the exact subject of this thread -- free doesn't mean low quality, especially when it comes to the Alwil product. You get a good article in a reputable trade journal and start pushing for it to be put online and then you pass that link around to all those sites somebody was so kind as to post.

By the way, that list of sites needs lengthening. Possibly I can get around to it later this week, but I stumbled upon this thread at a bad time to be able to contribute much at the moment.

One more thing, about those numbers, why did Vlk only ask about Japan? I mean, why wasn't Korea included as a target? I'm just wondering if the number of users in Korea is much higher than in Japan?

.
Title: Re: Japanese users, please help us spread to word about avast
Post by: Lisandro on July 14, 2010, 03:55:39 PM
Is there any possibility of getting information on the numbers at present of usage in Japan of the free Alwil product?
Why would this commercial/private information be disclosed?
Title: Re: Japanese users, please help us spread to word about avast
Post by: ManyQs on July 14, 2010, 04:04:34 PM

Is there any possibility of getting information on the numbers at present of usage in Japan of the free Alwil product?
Why would this commercial/private information be disclosed?

First reason is so that those who may take an interest in such a project could get some idea of what they are up against and can possibly set some targets.

Second reason is for the purpose of six months to a year down the road of being able to determine if whatever course of action was taken was successful, or needs changing.

I am not sure where the privacy issue comes into play, but the commercial aspect of it could be useful in that article I brought up as a possible idea. Seems to me the number of users in a given country would be something to be proud of and not something to be hidden. And if the numbers are down for a given country, then highlighting that and getting the message out that you have a fine product would be to the advantage of the Alwil Team.

Title: Re: Japanese users, please help us spread to word about avast
Post by: Asyn on July 14, 2010, 05:23:51 PM
Just spread the word (if you can/like) and all will be happy... ;)
Btw, the name Alwil is history, it's just Avast now...
asyn
Title: Re: Japanese users, please help us spread to word about avast
Post by: Lisandro on July 14, 2010, 05:52:30 PM
ManyQs, I understand and share your point of views.
Let's see what the marketing/sales departments of avast will say about and, after all, disclose.
Title: Re: Japanese users, please help us spread to word about avast
Post by: NON on July 28, 2010, 02:33:26 PM
Today I read an article about the share of Japanese search-engine.

Yahoo! Japan : 53%
Google : 37%
Others : <10%

Even now Yahoo! wins against google in Japan. I see many people set Yahoo!Japan as their start-page.


BTW, when I type "avast" and search it in Yahoo!Japan, I see many ads claiming like "Is free security software reliable?" or "Pitfall of free security software".
That page (top of the ads) says avast doesn't have web protection and "Not recommended" (with many ads of paid software)  :-\

I can't see such ads in Yahoo! (not Japan) search... is there such ads in other language's search engine?
Title: Re: Japanese users, please help us spread to word about avast
Post by: Asyn on July 28, 2010, 03:56:22 PM
I can't see such ads in Yahoo! (not Japan) search... is there such ads in other language's search engine?

No such ads in Yahoo Germany or Yahoo Austria...
asyn
Title: Re: Japanese users, please help us spread to word about avast
Post by: ManyQs on July 30, 2010, 07:03:09 PM

... quote is truncated ...

BTW, when I type "avast" and search it in Yahoo!Japan, I see many ads claiming like "Is free security software reliable?" or "Pitfall of free security software".
That page (top of the ads) says avast doesn't have web protection and "Not recommended" (with many ads of paid software)  :-\

I can't see such ads in Yahoo! (not Japan) search... is there such ads in other language's search engine?

As I'm sure you know, NON, misinformation and plain distortion of fact is not beyond the realm of techniques used by Japanese companies to sell a product.

The question is what can the Avast staff do about false claims that are so wrong the company that placed them wouldn't stand a chance in court? I can assure you that if I were with the Avast staff I wouldn't allow such bovine excrement aimed at my company to stand. Where there's a will, there's a way. And disrespecting my company in such a manner would create some serious willpower.

.
Title: Re: Japanese users, please help us spread to word about avast
Post by: clayieee on August 06, 2010, 11:19:23 AM
well an advertisement will do.
Title: Re: Japanese users, please help us spread to word about avast
Post by: SeaDubb on September 03, 2010, 06:56:11 PM
I don't pretend to know much about business models and marketing strategy, but I always thought that when a company offered both a free product and another product for purchase, that the idea was that the first one was to serve as a "loss leader" for the second one.  Is that not the case here?

Looks to me like the prevailing Japanese culture has already done the heavy lifting for you.  Why waste even the tiniest amount of your precious time and energy worrying about being insulted by other peoples' foolish lies?  Forget about the free product and go make a bunch of money.  How hard could that be?  What am I missing here?

Just my $0.02

SeaDubb
Title: Re: Japanese users, please help us spread to word about avast
Post by: !Donovan on September 26, 2010, 08:58:26 PM
It's not that simple. Millions of people have Avast! free and I'm sure that at least some of them downloaded it because they couldn't afford a antivirus software and Avast! is a good antivirus that's free.
Title: Re: Japanese users, please help us spread to word about avast
Post by: Lisandro on September 26, 2010, 09:13:47 PM
What am I missing here?
Everything.
The Freemium policy of avast (free product + premium one) has proved to be very effective on market share.
Today avast is one of the most used antivirus in the world. 130+ million users. A lot of them passed to the pro version.