Sorry, wasn't exactly swearing, just an acronym.
This is most definitely an Avast issue. First, Chrome is set to "Show New Tab", not any set of startup pages, yet every time I start Chrome, I get the "LP Online Security Plugin" extra tab. Second, this only started after I installed and registered Avast Internet Security (started the very same day in fact).
I didn't ask for this "ad" to appear every time I open my browser, and not sure why I would want to install the mobile security plugin on my non-mobile laptop.