A virus can sometimes pose as an executable, here AvastEmUpdate.exe, that then could be detected at start-up.
At the moment nothing reports this executable as a (potential) virus at VT:
http://www.freefixer.com/library/file/AvastEmUpdate.exe-123120/Check whether it comes properly signed:
Digital signatures [?]
This file has a valid digital signature.
Signer name AVAST Software a.s.
Certificate issuer name DigiCert High Assurance Code Signing CA-1
Certificate serial number 0ef5eca7bd31cfc3a7f8e6259b423359
Also read why it was detected as a false positive by Bitdefender earlier here:
https://forum.avast.com/index.php?topic=107708.0polonus