A new slant on safe hex then
I think they are trying to reinvent
Columbus's the egg. There are many full, sand boxes out there not to mention the browser is only one possible rout of entry/infection. When you start looking at cover for email, IM and P2P clients you are then pretty much at the full sand box solution.
Still too early for my blood testing with an Alpha product on a production system is unwise, I soldier on with DropMyRights, Firefox, NoScript, DrWeb, etc. my virtual condom