That could be considered an unpopular position around here, Bob. You may be told to take Avast's "freemium" model and like it.
But hey, if our anti-malware software teaches us to
be wary of Big Shiny Buttons, that's actually a Good Thing, right?
Hate to say it, but everyone's doing it. Aggressive software that has its own agenda is the norm in the twenty-teens. Try to spot the link you have to take to set up Windows 8.1 with a local account for example...
-Noel