I have no issue paying for a good virus checker, and I have the Internet Security version for my computers. What really gets on my nerves is the constant trying to sell me another product saying there is a problem and that to fix it just costs...x amount more. So, my question to you is, do you want me to keep paying for avast or find another that will not try and bother me with a sales pitch every other day? This is what drove me away form norton years ago, since it spent more time trying to remind me it was there and how I should really want to give them more money when I already paid for it.
I get that you are a business, and you come out with new products, and you can send me an email telling me all about them. The constant 'you have a problem' when most of the time it really isn't a problem, just something that could be cleaned up. If you can't convince marketing not to try and upsell me every time you turn around give me a "NO SALES BS" option so I can stop getting annoyed with having to turn on silent mode all the time to get it to shut up.
It's a virus checker, I want it to protect my computers, and when there is something important..like a virus or a bad web page or things that I do want it to do its job for, yes, then it should speak up. If not, sit back in the background and do that job. Selling me new products isn't what I'm paying for. So please...take it out or let me turn it off, or I might not renew again and find a virus checker that will do the job and not bother me with constant upselling of new products.