Thanks, hadn't noticed that I have a bit of a long list of filters
Whilst it is in firefox ABP, but it is unchecked on mine, don't know if that is a default setting or I unchecked it. Reading further it appears to be on by default, so I disabled it.
The list doesn't seem too extensive right now, but I guess that will grow over time (expiry date and checksum make it look like it is updated every 10 days), mainly the big hitters in advertising revenue, google, amazon.
[Adblock Plus 2.0]
! Checksum: 1zOcmsxUfmAy82POs2o1cw
! Expires: 10 days
! Text-based search ads on suche.netzwelt.de
@@||google.com/uds/*$script,subdocument,document,domain=suche.netzwelt.de
@@||suche.netzwelt.de^$elemhide
@@||google.com/aclk^$domain=suche.netzwelt.de,subdocument
@@||googleadservices.com/pagead/aclk^$domain=suche.netzwelt.de,subdocument
||images.netzwelt.de/partner/*
! Static image ads on t3n.de
@@||guruads.de/api/view/*$script,domain=t3n.de
@@||guruads.de/u/b/*$image,domain=t3n.de
I'm still finding it hard getting my head around what an acceptable non-intrusive advert might be, my idea is you can't see it is non-intrusive, but that kind of makes it pointless. Seeing some of the stuff in the links in the code sample above like subdocument and elemhide.
So some further reading,
https://adblockplus.org/en/acceptable-ads reveals what the definition of acceptable-ads (non-intrusive) means.