Hi newJason,
And thanks for raising this question.
The reason why the avast UI contains an analytics module is to help us better understand its usage patterns. As you may remember, the UI in v8 has changed quite dramatically and we wanted to have a good way to understand how people actually use the UI, where are the hot spots, what's the typical flows, where people are dropping out etc etc. This all with the hope that it will ultimately allow us to restructure the UI in a way that will suit best most of our users. We're already taking some of these findings into account now while designing the v9 UI.
Besides that, there have always been speculations about how many people actually open the UI, how often they use it etc., and an analytics module allows us to better understand these aspects as well.
It's important to note that all this data is completely anonymized and void of any personal information.
Still, if you are uncomfortable sharing this data with us (i.e. you don't want, for any reason, us to see how you navigate through the Avast UI), there's ways to suppress this feature. Let me know if you need more details.
Thanks
Vlk