I don't understand...

[George Yves]

I don't understand....

1) Why was the name of the program changed? It was avast! Mobile Security and now it is Mobile Security & Antivirus. Isn't it avast! anymore? Do you mean that antivirus isn't the central part of the program?

2) What is Update Agent? Who is it for? What does it update?

[Filip Havlicek]

1) Name has been (and might be in the future) changed due to SEO. At least that's what I know.
2) That's the name of the Anti-Theft app if you install it directly from Google Play.

Filip

[George Yves]

1) Name has been (and might be in the future) changed due to SEO. At least that's what I know.

Loss of face isn't an optimization. It's a decapitation.

2) That's the name of the Anti-Theft app if you install it directly from Google Play.

I didn't catch you. You mean that it is a new name for the stand-alone Anti-Theft? But why do you rename it?

[patrice58]

SEO? what's or who is that?

[!Donovan]

SEO? what's or who is that?

Basically SEO is something that can increase the overall ranking of a site in the search results.

~!Donovan

[Ondra Cermak]

1) It's not a loss of face - we're just trying to get new users by optimizing the name for their search queries. When people search for "Antivirus" (and they do), we'd like them to find us too, not just our competition. I think it's pretty understandable. Plus it's only the name on Play store, when installed, it stays the same.

2) We have two installations on Anti-Theft - the advanced one, which allows you to make up your own name, install rooted and such, and simple one, which directs you to Google Play. The simple one is named Update Agent, because we still want to be a little bit disguised and not show as Anti-Theft on the phone. When we had Anti-Theft on the Play store and Update Agent on the phone, users were confused about why some Update Agent has been installed, when they installed Anti-Theft...

[George Yves]

1) It's not a loss of face - we're just trying to get new users by optimizing the name for their search queries. When people search for "Antivirus" (and they do), we'd like them to find us too, not just our competition. I think it's pretty understandable. Plus it's only the name on Play store, when installed, it stays the same.

2) We have two installations on Anti-Theft - the advanced one, which allows you to make up your own name, install rooted and such, and simple one, which directs you to Google Play. The simple one is named Update Agent, because we still want to be a little bit disguised and not show as Anti-Theft on the phone. When we had Anti-Theft on the Play store and Update Agent on the phone, users were confused about why some Update Agent has been installed, when they installed Anti-Theft...

But why did you remove the word "avast!" from AMS? Why didn't you choose the name "avast! Mobile Antivirus"?

[Ondra Cermak]

I honestly don't know. I'm just a developer and not in charge of the naming on Google Play...