Generally I don't look at stuff like that as it doesn't actually provide what I consider useful information.
But it's still there as popup, and it's there for a reason. I just like to view what's in there in the popups, especially definition updates. Not all AV shows what the updates contains. AVG in particular, doesn't show any update info to it's users, how many definitions added, etc. Avast and ESET does show definition updates.
It may not be useful to you but for some, including me, I like to read updates.