I use avast pro (never free)on personal level at home on 3 of my machines for way over decade, and my wife runs offices throughout Ontario with over 50 computers equipped with avast pro.
Since v8 I've had some reservation as far as the reliability, as the new add-ons were added and it seems that they would cause some minor and in some instances major issue to many users.
In some ways I will agree with CitizenOfTheWorld, avast becoming bloatware and I don't mean size wise as the package, but with the feature/ add-ons that causing more issues and headache than good.
Week ago I have emailed avast on 2 different occasion with no response to date, that makes you really wonder. My wife have advised me that she will run avast pro on her machines until subscription expires which is 3 months, and she is done for good after giving avast $ thousands each year for over 7 years, there is no room for ignorance.
We have entered different era of life, this is not only due to recession, its more than that, everyone can feel that in their own way, a lot of businesses that were thriving for years and doing well will feel the pressure if not already.
Unfortunately a lot of established companies tend to be in some ways arrogant/cocky because of doing so well "we have so many clients" that's their philosophy. If avast isn't careful, they might eventually end up like some of the reputable companies that were at once top notch, today ether don't exist or straggling to get by.