I don't see any FUD involved. It makes sense to me. Especially since the people most interested in the new processors will be gamers and the great majority of them have already moved to Windows 10. I can also see those people interested in things like the holo lens and 3D printing going to the more powerful processors. Once again, those people will almost certainly be running Windows 10. Windows 10 is the future, there's no going back or even holding on.
By the way, Windows phones have been gaining market share, not dropping. Windows Phone is, to me and many others, better than Android or iOS.