In fact, you'd have to precisely define your goals first 
Thanks Igor,
Your points are of course accepted and thanks for your reply.
What about (for example) we broke down 'memory usage' into 'steps' and 'timeline'. Let's say, x number of steps over x amount of time. x being predetermined either by arbitrary factors or user suggestions (from experience or curiosity) and not 'weighted' to any particular software. OK, we would possibly have a lot of figures, but we should see some kind of comparative data... yes/no?.
Similar criteria could be set for on, say two or three different spec machines with and without additional applications running. Perhaps throw in a gaming application or two, possibly this would mean a benchmark within a benchmark (if you get my meaning) to arrive at some meaningful data.
I'm more than happy to concede to your superior knowledge, but my experience is that cpu usage varies greatly depending on what an A-V is doing. I don't think I would describe this as an 'every know and then' scenario. Surely there is some method to at something meaningful.
It's obviously agreed that not every scenario or situation could be catered for, but even benchmarks are representative and have a defined scope/character. I would have thought there could be some good results gleaned from such an exercise as long as we all understand the limitations.
Would you or/and other users like to try to 'define some of these goals' along the lines of what might be achievable/desirable?.
If we're really talking 'real world', lay down the criteria, select/supply the method and put the exercise out to a few willing users to obtain just some comparative Avast results to place alongside any Adwil data derived from any possible benchmarking as above.
Are we in the situation of defining goals or is it a non starter?. Personal opinion is, it would still be nice to see.
Thanks again for your interest.
Walker.