I would renew my subscription if I didn't have to enable auto renew.
There is an option to disable auto-renew before you even finalize your purchase. This option is available underneath the option to select multiple PCs or Years.
They should have an option to auto renew or send a reminder that the subscription ending soon.
Immediately after signing up, you receive a confirmation email. In this email, it is clearly stated what steps needs to be taken to cancel auto-renew if you do not wish to have this enabled. Additionally, reminders are sent 30, 15, and 7 days prior to the renewal of your license with basically the same information as your original purchase and a discount if available. Chief among them, steps on how to cancel renewal.
We don't quite have the resources to ring someone's door bell and ask if they would like borrow a cup of sugar from us and cancel auto-renewal
Not an answer I expected from Avast.
You do have the resources to not make this Auto Renewal something that's pre checked.
You could allow the paying customer to make that choice for themselves if that's what they wanted.
Please allow me step in...
Quicksilver tried to make a joke to explain the situation. However, I don't think it was received as intended, and for that I apologize. While it is the truth that we cannot contact each of our customers individually about this issue, there is definitely space for improvement.
I like auto-renewal feature, it's called subscription as well. The reason I find it handy is that I don't have to worry about missing deadlines for future payments, since they are withdrawn automatically. I use it for lot of my products/services without any issues.
In my honest opinion, the main issues that users have with Avast's auto-renewal feature is that it seems to be non-transparent and many of them who wanted to unsubscribe (cancel auto-renewal) were not able to accomplish it. We are taking steps to fix this. It was never was meant to be "hidden" feature (Avast is never out to steal money from its customers) -- rather, we are betting on long term relationships with our loyal customers.
Because we used to have an issue with our payment provider portal log in, we decided to move the cancel auto-renewal functionality to my.avast portal to make it simpler and more user friendly. Licenses are part of my.avast already -- the license "management" turn on/off auto-renewal should now appear there as well. We added a auto-renewal label to licenses page already. There is a plan to add a single click cancel auto-renewal link into confirmation emails that we send before charging customers' cards. We send multiple warnings to ensure that the customer take notice. We hope that this will increase the trust between Avast and its customer. After all, it's easier to stay with the subscription when you know there is an easy way to unsubscribe, right?