You don't need an exception as such since the XP firewall doesn't provide outbound protection, only inbound.
You shouldn't need to do this (load the shop), by trying to look at the Firewall option in avast free (which doesn't have a firewall) you are inadvertently being pushed towards purchase of one of the avast programs Internet Security or avast Premier that have the avast firewall.
To re/re-register the free version, that can be done from the avastUI > Settings > Registration
What XP SP number are you running SP2 or 3 ?