1. Was there a link in the email to take you to this discount offer (and did you use that) ?
2. If you used the avastUI to renew in the normal way, you wouldn't have any linkage from that email offer. What you would get if renewing from the UI would be the standard renewal discount, not a good as the specific offer.
Certainly needs clarification.
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The first image in my OP was from the email, the second from where that email link took me to.
Still, thanks guys, although it does need looking at I found I had a Premier license still in force, it popped up after I logged into the My Avast so the problem is solved for now.