Yep TAP & ReVaN,
That is why they should have a regional pricing strategy. If you earn dollars you can spend dollars, but you have to sell hamburgers at hamburger value. Going to the hairdressers in Amsterdam is more expensive than going there in Moscow.
There could also be special packet or bundle arrangements, like Penicillin did in the past, came included with a new install. I also saw a lot of Xmas rebates as to 35% off for the Season (Ad-Aware pro), you could also think of an upgrade version at 40% less expensive as the full new version. Benefit you have people accustomed to using the free Avast and let them upgrade to a Pro Version as a bonus for staying with the product. But I am not an AV product seller, I am just an enthusiast end-user. Thanks heaven that Avast has chosen the ZoneAlarm model, living from the business versions and let the home user have a reliable fullfletched solid security product. I like this philosophy very much.
polonus