Please let me step back and understand one thing. SafeZone is a product feature, one that we have had in the paid versions of Avast for 4+ years, and one that has been a key differentiator between free and paid editions of the product.
Now, we have made the feature available in the free version of the product as well. Frankly, we were expecting people to be excited, but most of the feedback has been negative. So I am trying to understand what we actually did wrong.
I assume the main problem is not that we have extended the feature set of the free product (i.e. changed the feature mix a bit by moving something from paid to free). The problem is that we haven't messaged it enough? Or the fact that the feature happens to have its own desktop icon? Or that the feature happens to be a browser?
I would really appreciate if you could help me understand this better.
Thanks much,
Vlk