I too came here to see what's going on. To sum it up, I find it unpleasant because:
1: You install secretly, no mention, no prompt, but without my knowledge or consent. And what comes to mind when I think of programs secretly installing, it's viruses, worms, cryptoware software, ads, basically a whole host of bad things that I try to use my common sense + stuff like avast antivirus to protect myself against. So most people are upset because their trust(protecting) got violated by doing something we actively search protection against.
2: You know people would react like that, or you should've known, being a security company especially. I know why you did it silently and act surprised that people are 'offended'. And that is because opt-in will get you a lot less installations than opt-out. People who complain on this forum will delete the new browser themselves, they have the interest to delete it, the knowledge and are motivated to do it. But the regular user, they will not want to go through the trouble of uninstalling this part of the antivirus(probably also afraid they are actually uninstalling their entire browser). And of course with opt-in a lot of regular user would still have chosen not to install it.
3: Regardless of what it says in the EULA, I do not consider this an ethical move from a security business. I do not have the right to complain in a sense since 1: this might be covered in the eula(although this is most likely still illegal in my country, regardless of what the eula claims) and 2: this is a free program. But still, it's annoying.
4: I do hope however that this product of yours is not another company's attempt to gather information about us, our interest so that it might be used for advertising. And no, I do not believe in "specifically selected, trustworthy, i-swear-they-will-never-do-anything-bad" third parties. I have no proof for this, just saying that I hope that this browser is not the first step in this. Because a browser, unlike other premium features you could've offered for free(firewall etc) is a very personal tool.
5: Anyway, I will still continue using avast for now because I at least have the option to remove the browser afterwards and it does not seem like the core product, the av, got changed.