That doesn't change the fact this is enabled by default and the ad is hugely misleading and confusing to casual users. These need to go because they harm avast! reputation more than it helps sell licenses...
I agree that the popups should be disabled at default for paid users.
Why would paid users want ads for?
A point I made a long time ago but it is still checked by default. 
You are missing my point entirely. Ads can be there, it's the wording they chose for them that is totally backwards. They opted to pretty much scare the user about firewall being turned off even though they never had it on to begin with. But most users don't know that, they freak out what's wrong with avast!. That's not the way to gain paid users. Or free ones. Fake AV's used such tactics, remember? Showing hundreds of viruses on computer even though there really weren't any (apart from the Fake AV itself).
The firewall popup is perfectly fine and can be there, it's the wording that needs to improve.
Upgrade to enable enhanced firewall and improve computer security!Sounds very different compared to original scare tactic, doesn't it? It brings the message, but in a positive way.
