I would argue that if you do your (You as the person) job, you shouldn't need any of these tips (or programs). That being said, I do know not everyone (actually, the vast majority) do not know what they're doing with Technology. I also understand that those Big sites or whatever online activity you may participate in always stand the chance and get hacked. (Or, for those more advanced attacks. 8:00
https://www.youtube.com/watch?v=nnKh6SFEaLg)
I agree that the initial popups were excessive in the language, but the most recent shot I see (The "Important Security Tip") isn't quite the same. Could they have used different words? Yes, upgrade would likely be better. But it's all in how you read it, or more to the point, the tone in how you perceive it. The tone doesn't transfer digitally sadly. If I said, "X come here now" vs "X come here immediately". Which one is worse? Neither would be the correct answer. It's the tone that dictates it. I personally do not find their latest ad to be threatening. In reference to the size DavidR, I don't find the button unreasonably large.
As for mis-leading, that's a massive can of worms. Doesn't matter how secure your system is, it's always at risk, no matter what. The only way to guarantee the safety and security of that computer? Never plug it into the internet and disable USB Ports.
All in all, I really don't think the latest is that bad. Wouldn't hurt to say "... to
help protect ..." That would be true. But nothing can give 100% protection.