Hi guys,
we are playing with new premium, because many users were asking for it. Ad free experience, etc. Right now, it's being released to 1% of userbase, and license is only for AMS. License is bounded only to one application (since it's Google Play In App Purchase), but in couple of months we introduce also bundles for better price. "Priority help" feature means you can ask on support (via Settings => Help & Support - Avast direct support) and you will get response from us prior of other users.