New 'feature' in update

[C69]

I have Avast Internet Security
This morning I updated the Program to 17.1.2286 (Build 17.1.3394.0) & the Virus Definitions to 170206-3.

Now when I tap my keyboard's internet key, not only does my main homepage show up, but a 2nd tab https://www.avast.com/en-us/lp-safeprice-welcome?utm_source=safeprice&utm_medium=program&utm_campaign=safeprice-welcome&p_pro=43&p_vep=10&p_elm=297&p_var=%2Fprg_sfp%2F%2Fother%2FRedirect%3A%2520Safeprice%2520welcome%2520landing%2520page%2520Avast&p_ves=0&p_lsu=0&p_lst=0&p_lng=en&p_lid=en-us&p_bld=empty&p_vbd=2022&p_lqe=0&p_lit=0&cid=68df7e07-7e4b-4cf7-9a56-a639262313dc also shows up.
Also, I now have a new service on MY computer I did not ask for named aswbIDSAgent.  I read in my Services.msc that it "Provides Identity Protection Against Cyber Crime."

I tried to lookup what this new Service to get more information, but when I try going to any site (windowsvc.com for example) I get a message stating it's a bad site.  windowsvc.com is NOT a bad site & there are others I can no longer get to.

1. How do I stop the 2nd tab from showing up EVERYTIME I go online?
2. Why is this aswbIDSAgent service blocking legitamite sites?  Do I really need this everytime I use my computer?
3. (Unrelated) why is my link showing up the way it is?