Hi boss_ganso,
Avast is follwing a trend here, that has become more and more obvious after US started to dismatle domestic privacy laws.
Ads always have been a currency to keep software free software, but ads therefore should never be misleading.
As communication and marketing departments have come to rule within companies, your critique can be seen as valid by some.
At the end it is the software company and the stakeholders to decide what road they will take here.
This is the avast support forums, we here are volunteers for avast product support.
The questions you ask should be answered elsewhere,
polonus