Hi malware fighters,
That McAfee SiteAdvisor can help you to avoid getting onto sites with dubious or malicious site content, is well known by our forum members, I guess. But also big commerce rely heavily on its findings.
Microsoft might take a cue from Mcafee's Site Advisor product. This tool, albeit not perfect, is having some impact on surfing behavior, but it is having an even bigger impact on media buyer's habits. I know of one buyer who commands big budgets and he has stopped potential buys with several sites after viewing how much unsolicited mail came from certain properties. "No thanks" he says. He would rather spend his money where people aren't going to be subjected to negative experiences because he doesn't want his client's brands entangled in that mess.
Well Polonus will miss this, because he has AdblockPlus with Filterset G Updater, but anyway security tools can make a difference. Remember!
polonus