What I really want for me and most of my clients is Avast Free (Shields Only) without the advertisements/nags and at a reasonable price. Purchasing Pro for 3 years at about $20/year was a good solution. I will continue with Pro for now, but I am concerned by the lack of attention it receives from Avast.
I disagree that "Pro is the new Internet Security". Totally different products which previously co-existed. Perhaps "Pro" should be renamed "Essentials" and have all the bloatware (e.g. SafePrice browser extension - gimme a break!) removed. I know it will never happen, but one can dream!