Auto renewal incentives and customer loyalty

[REDACTED]

I've been an Avast paid subscriber for several years and have been extremely satisfied with the company's products and, therefore, happy to participate in the auto renewal process.  Recently, however, I deactivated auto renewal for one of my SecureLine licenses and retained a 2nd, separate license for the same product which I use on my business PC.  Upon expiration of the 1st license, I was soon notified by Avast of a number of discounts available for SecureLine, presumably in an effort to persuade me to re-subscribe.  It occurs to me that this is appears to be a DIS-incentive to auto-renew.  I might go so far as to say that the incentives are backward:  why would I not be offered a significant discount in the first place to continue with auto-renewal rather than allow my subscription to expire and then be offered such incentives?   

[DavidR]

Or have auto renewal at a standard rate of discount, say 15% or 20% say.

Not that this effects me being an avast free user, but I have never understood this auto renewal at the full price, no incentive whatsoever.

[alanb]

but I have never understood this auto renewal at the full price, no incentive whatsoever.

Completely agree, @DavidR.  Keep your customers loyal by offering an incentive - not what "Joe Soap" will have to pay anyway.

[DavidR]

but I have never understood this auto renewal at the full price, no incentive whatsoever.

Completely agree, @DavidR.  Keep your customers loyal by offering an incentive - not what "Joe Soap" will have to pay anyway.

Well the way I look at is 80% of the regular price, is much better than 100% of nothing and the user renewing gets a reasonable deal.

[bob3160]

I could also never understand why the good offers always happen after the renewal period.
It's one of the reasons why the paid products that I do use are all not set for auto renewal.

[schmidthouse]

I could also never understand why the good offers always happen after the renewal period.
It's one of the reasons why the paid products that I do use are all not set for auto renewal.

I also do not set for auto renewal, and have found over the years it seems if one waits until the very last moment I've had offers for less then a month previous.
Or maybe just lucky