^ That is a pretty silly statement. A 'free', if cut down product should tempt, persuade and provide positive incentive to 'upgrade' not the opposite which seems increasingly the case. The "sense of entitlement being out of control in some 'free' AVAST users" is simply the articulation of the reasonable expectation that any software on their computer does the job claimed and doesn't interfere unnecessarily with their use of that device.
AVAST, much as I appreciate and respect their core product, have never understood that last part.