Content loaded directly into the browser in a decentralized way and independantly and indifferently unmanipulated, without data-slurping monitoring and ad-tracking or surveillance driven interference. Can be achieved via Blockchain ERC-20 token technology BAT-model. It is a much better Internet model, that is much harder to be manipulated by the forces that be than the multinational global ad-driven one we have used up to the present. It has also many security related benefits!
Not so good for monopolists like Google, Facebook and all other Big Tech together with their sp**ks and collaborators, but certainly much more so for the average end-user. User's profile data need not be shared online, only directly between him or her or it and the content makers, verifying the end-user likes that particular content form the Internet and wants more of that. So in that way put the browser and the Internet again back into the hands, where they belong, that of the end-user, not into the hands of Big Commerce and Big Guv - sort of caterpillars, with an neverending appetite for your data. Commercial driven instances that never find enough profit to consume.
Read:
https://etherscan.io/token/0x0d8775f648430679a709e98d2b0cb6250d2887efRead:
https://basicattentiontoken.org/Avast Secure Browser should also start using the BAT platform, i.m.h.o., or are they already doing that?polonus
P.S. Background read:
https://fourweekmba.com/distributed-search-engines-vs-google/