Heck I've been using Avast since version 4.8 after testing Windows Live One Care on my old XP Machine back in 2005/2006, Got such a bad infection folks in another PC game recommended Avast and I tried it, I feel word of Mouth is best advertisement for this product, I know Developers don't make any money from that way, but at the time it was uninstrustive, nice sound alerts at the time.
Hard for me to leave this product that I use for protection of all my PC's, but also a lot of forums that I visit even don't recommended Avast Free anymore for some reason
main thing is just wanna be happy with protection I choose to use, without popups distracting me from what im doing
is Marketing trying to get as many paid subscripers as they can or trying to drive people away with these test of popups