They will try to get that amount, but if you don't pay it they will keep giving you better and better deals as your expiration date gets closer. They dropped the price 3 times for me until it finally was a price that made sense to renew, and I never had to let it run out. I expect they will continue to do the same. You can also message them to bargain and they often give a lower rate or get it on Amazon from an authorized reseller for about 1/4 the price.
It was just Avast Internet Security.
£59.99 is more than I paid last time, much more than it was when I initially signed up, and more than I'm prepared to pay, to be honest. So I'll have to remember to cancel the auto-subscribe.
Cheers.
That isn't entirely correct:
1. If you still have an auto renewal payment in force, then come renewal time, you get an email about a week before of impending payment and the payment will be automatically actioned. No bargaining there, if you have cancelled the auto renewal payment mandate, then perhaps you would get a deal offered.
2. How do you prove that it is an Avast Authorised Reseller, get that wrong and instead of a bargain you are getting taken and the license could well be blocked at some point by Avast.