I must admit i am inclined to agree its not hard to uncheck a box, but then again for some it can be, most people won't know if they need it or not, or even how to use the programs properly.
But mac is right in saying alot of companies do it, we use norton anti-virus at work (yuck), and when i was renewing the subscription it turned out updating to version 2008 was cheaper so i went ahead, low and behold the next screen confirmed my purchase, i had to click NO to confirm it......
If i had done what most people had done and clicked yes (because lack of reading) it would of installed norton internet security at a bigger price....
So, apple is only playing alone, someone just put them in the spotlight recently.
--lee