First post
I just switched my wife's computer from Norton to Avast!, Norton on my computer doesn't expire for some time yet. I'm pleased with how Avast! works on her computer although the interface is a bit hard to get used to.
I'm delighted to see some interim pricing option for home users is being considered! The gap to $ 39.95 for the real time script blocking feature which is the thing I would like is too much. There is no real incentive for Home users to provide cash flow to the Company as almost all decide they can live with the free version. In considering what option to offer, an idea:
With 30 million Home version users registered, how about an option to provide the pro version to EXISTING Home users for $ 5-9.95? And/or two licences for $ 10-15.95. No future (ie: annual payment) time limit, just annual re-registration as with the Home version.
The logic of this is Home users are already registered as such. New Avast! Home users have to first register the free version and then when the activation key is provided, they are offered the chance to upgrade. For existing Home users to know, you have their e-mails and can therefore announce this new option. Home users then have a viable option which is enough for most to react positively to, and Alwil has, I would guess, about $ 100 million "found money".
This doesn't alter the competitive landscape at all.
