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SEATTLE - In its latest move to increase Internet search traffic, Microsoft Corp. has turned to an old rival, Sun Microsystems Inc., for marketing help.Under the terms of a deal being announced Monday, Sun will promote a Microsoft toolbar for the Internet Explorer browser to U.S.-based Web surfers as they download Sun's Java software - which is required to view some Web sites. The toolbar has a built-in box for queries to Microsoft's Live Search and buttons that give people access to MSN content.
Through the agreement with Microsoft, computer users installing the Java software will be able to check a box to get the MSN toolbar.