but why when some people go on the page avast don't detect it?
I don't know and as we only have one person saying they don't have an alert we would need to know what browser, OS and set-up they have as any of those things could lead to it not being detected.
I didn't watch the video (dial-up) so I have no idea what Jahn meant when he said he I followed the procedure you used in your video, and Avast doesn't detect anything.
Now why this didn't alert on one or more, is a different issue, but this detection is IMHO correct, why would a .jpg file be hacked in this way. It is still detected in the latest VPS 081227-0