When I see something like that (2010 version released when we are barely into 2009) it make me think hype/marketing and I would cross to the other side of the street.
I'm not a fan of year number version names in any software, including my firewall OP Pro 209 which came out in June/July 2008. It just seems so damn false, and in many cases is more hype/bells and whistles than function.