Thanks! I greatly appreciate your attention to this. We had this in place many months ago and the obfuscation element had not occurred to me. I apologize. Had I thought of that, I would have mentioned it in my original post.
I have reviewed my notes on the project and that was a choice we made when we implemented.
To respond to that issue - there are legitimate competitive advantage reasons to use obfuscation. In our particular market there at least 60 competitors. Even the top player has not yet put this level of currency conversion (or any for that matter) in place. We find our functions, marketing and even subcontractors quickly copied as we strive to innovate faster than the other venues. As this function tested as high value to our customers and other sites had not yet determined how to effectively implement this service, we didn't want to hand them the answer on a silver platter. Market differentiation and offering a unique value proposition are even more important in a down economy.
I certainly understand the reasoning behind this identification factor. But, as media cycles shorten, competitive intelligence is made easier and Darwinian Capitalism forces rapid, lean adaptation, the ability to make it just a little harder for your competitors to copy you is likely to be a common practice.
Thanks again.
Tony