Well, the article for Allaple is totally out of my league but would be nice if you guys would write a bit about AV technologies in general (even competitors stuff) and explain new features that are in avast! and the ones that will follow in a near future.
For example right now some hints about avast! 5 and what new it'll end up in it and why that particular tech is good. This kind of stuff is always interested to read and may attract new users after reading the blog. Funny things here and there also don't hurt. Blog is not an official thing like official webpage so it's usually nice to see the fun side of the staff behind the "serious" mask. Makes it closer to the users.