[Slightly Off Topic]
I have just been reading a very interesting article in the MicroMart magazine about Google V Microsoft, and the crux of it was things like this that set Google apart. Basically it is saying MS is trying to retain the Status Quo, Market share and monitoring the competitors . Whilst Google is innovative and looking at how things can be made better (like this) and gain from that as a by product.
I thing they gave the market capitalisation of MS as over $200BN and Google $134BN, not bad since Google has only be around since 1998 and MS seems to have been around forever.
[/Slightly Off Topic]