Author Topic: The FTC Takes On Targeted Web Ads  (Read 1871 times)

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YoKenny

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The FTC Takes On Targeted Web Ads
« on: August 03, 2009, 07:09:18 PM »
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The FTC Takes On Targeted Web Ads
Jon Leibowitz, Obama's top consumer watchdog, hints that he's losing patience with the behavioral-targeting practices of Internet marketers
By Douglas MacMillan

On a side table in his Washington offices, Federal Trade Commission Chairman Jon Leibowitz keeps a framed image of Arnold Schwarzenegger from the 1984 film The Terminator. It was given to Leibowitz a couple of years ago by one of the FTC's regional offices, an homage to his crackdown on spyware that surreptitiously gathers information on Web users' surfing habits. 
http://www.businessweek.com/technology/content/aug2009/tc2009082_486167.htm