One of the many reasons I switched from Norton AV to Avast Free. I paid $20 for boxed Norton AV2009. When the renewal came up, they wanted $40. Since Norton AV2010 had a conflict with Outlook, I was not interested in renewal, especially at twice the price of a boxed version. Terrible marketing, IMO. Renewals should be discounted, not charged at a premium. Not the way for Avast nor Norton to win subscribers.