Hi folks,
Stay on topic, please and do not change the discussion for something else. A side remark about "being paranoid" has been taken out of proportion. There is a big difference between being security aware, security savvy and paranoid. A paranoid is not knowing what is coming at him, her, it. It could be the shadow of a shrub on a dark night that looks like a werewolf, and one cries 'werewolf'.
The security aware also does not know exactly, but he is aware of some possibilities that could be threatening security, and the security savvy knows what technological measures are being taken. Here in this last case for instance to make it impossible almost for a person to hide from tracking, so one can be traced for whatever reason right away. In the case of ad-launching, marketing, etc. this is not threatening to the person, only a minor nuisance, and can be beneficial even, but being used to exactly know where dissidents are could be a life-threatening technique. What an advantage is geo-location in the hands of a system that wants it to neutralize its adversaries? So you must think out the whole scale of possibilities for what it is being used for and can be used for, and for what it is already being used very subtly, and hordes of people do not even know about these aspects or can't be bothered to think about it. Those who give a sketch of what it all could lead to and the possible abuse, are not to be called paranoid or fear-mongering or old-fashioned etc. etc., they are not telling about blind panic, they are pointing about unwelcome developments that "could materialize". And while you are "the frog in the hot tub" then and you do not jump out while the temperature is getting up very, very gently it could fry your hind legs without you even knowing that it would hurt,
polonus