Just a couple of immediate comments:
3. Reset button: How about a save and restore button instead. I am not looking for just a reset; I want to be able to save and restore any settings. Have different configurations for different purposes, especially the firewall. An autosave of the initial installation of a version would be nice, but not necessary.
4. Since many of us already have something like WebRep in one form or another, I guess I miss the innovation part, although having a version from Avast! is certainly nice. Opera already gives me fraud and malware warnings from Netcraft Phishtank and lets me report sites directly from Opera. I presume other browsers have something similar. And I also have Prevx Safeonline (many have the free version) which also allows me to set security policy for a site based on reputation or characteristics. Many also use WOT (I don't), which seems like a mixed bag from user reports. And OA supplies trust status by domain and an advanced banking mode to essentially lock down financial institutions. I guess I need to understand WebRep's eventual niche better.
OFF TOPIC: What the user input/reputation/voting type programs generally share is a lack of insight into the risks of either declaring a site malicious or not. And under what criteria that should be done-raw user counts/percentages are not the answer. Generally the impacts of FA's are much less than the impacts of False Dismissals (declare a malware site as OK) since they are much easier to undo, so the user needs help in understanding how high a percentage of users need to call out a site as safe in order to really declare it safe. And how confident you are based on user count and other factors also. And what to do about the effects of users declaring sites safe just so they can get access to the dirty movies no matter what. (I have a true life 80+YO example I have been trying to help

). And how many users went along with the WebRep recommendation and then had to do things over. The Prevx type approach of taking much of this out of the users hands has a lot of benefits technically, but brings in some other problems like privacy and user control-more instrumentation and decision making aids do look like the proper avenue though. But probably far beyond the intent of WebRep.
