I don't think you can buy avast! at a computer store., There are no boxed product versions.
I do not think the new cloud features are a gimmick at all. They are in their infancy, especially the FileRep part, so will not, and can't be expected to, work as well as they will 6 months from now. The streaming updates are already working very well and can only decrease the possibilities of being infected. These features are things that a certain competitor, Symantec, has been using for years now and they have worked very well for them and have received nothing but positive reviews as far as I have seen. I'm sure they will significantly increase the effectiveness of the avast! product in a relatively small amount of time.