I checked again, under Settings, everything is unchecked in Cloud Services and Community.
I don't see Webrep or Filerep, maybe because I chose a minimal install of v7.0.1407.
It sends back to Avast, all programs, new or old, for every new session of Windows; meaning, if I restart my Windows, it will log and send back the same programs I run again.
To me, its behaving like a keylogger or in this case a What-App-I-Use-logger.
I can understand if it needs to send back suspected malware infected file info but NOT every apps I run. And it is not encrypted, if someone is sniffing my traffic, he will have a very nice and complete profile of what I am doing on my computer.