Well resign to the fact of total loss of privacy and total surveillance is the other side of the spectrum.
Then you have lost all.
The idea that the service has all rights and the end-user none, is a bit too far-fetched for me.
Because you are on their free service you should not loose all digital rights to the service,
your postings, your images, all is being copyrighted away as you signed in to their terms.
But it seems a lot of users have already come to live with these facts and accept as a natural thing.
Their freedom, their choice.
The transition from some form of end-user protection to virtually none has been transformed gradually, silently and without any sort of opposition.
I'd like to be able to protect myself to a certain degree with free ad- and tracking-blocking against malicious ads, online fraud, etc. and I found that just av blocking is not enough to enable this. That those that want to prevent their mal-ad free privacy have to constantly fill out ridiculous captcha's to prove "they are a human beings", because some adtracker could not conveniently profile you, is a bit over-the-top i.m.o., slowly business nepotism came to rule globally nowadays. Using the Tap and Trust browser on android already helps. Hope not a lot will install it, else we loose it to the ad-launchers.
polonus