Yes, when these "optionals" are shown upfront and you have a possibility to opt out (untick) then the average av solution won't alert, but when these so-called optionals are being installed without any user opt-out option and moreover without any user consent, it should be a reason for every av solution to alert it.
I know these are grey blurred lines and the blurring goes on and on by the crapware pushers and relentless optional marketeers, but that is the situation we have now.
Of course unchecky and a decent anti adware tool like adware cleaner or junkware remover and could it be super anti spyware or MBAM should "sieve" these additional unwanted goodies out. Alas freeware without these added commercial added optional bundling software becomes more and more "rare and in between".
Therefore I would advise whenever you are not satisfied with what you have downloaded unto your machine and fear any bundling adware infestation (and this crap can be rather persistent indeed even making your browser cannot be updated to get it off of your machine), you should ask one of our qualified removers to help you to get it off of your computer or peripheral.
polonus